Produce the record the artist actually needs.

Production is the act of making thousands of possible musical choices serve one song and one artistic identity.

Approach

Palm Tree's proposed production process begins before the recording button. We clarify the song's emotional objective, audience context, reference boundaries, voice, groove and release role. Only then can arrangement, sound selection, musicianship and engineering decisions be evaluated properly.

Production may involve

■Song and reference review
■Tempo, key and structure
■Beat and rhythm development
■Instrumental palette
■Vocal direction
■Recording coordination
■Editing and comping
■Mixing and mastering coordination
■Versions and release-ready files

Good fit

Artists with material, a point of view or the willingness to develop one. Not a fit for anyone asking for a replica of another artist's protected work.